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商品編號： 9-302-073 出版日期： 2001/12/17 作者姓名： McFarlan, F. Warren;Young, Fred 商品類別： General management 商品規格： 8p 再版日期： 地域： China 產業： Internet services;E-commerce 個案年度： 2001 - 2001
商品敘述：
The challenges the largest Chinese electronic commerce company faces many challenges at the end of 2001. This case describes how it has completely reoriented its strategy in the past 12 months to become a B-to-B company. The key question is: Will it work and what should be done now?
涵蓋領域：
Business models;Business to business
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